Let’s look at escapism through the lens of brand collaborations.Besides selling themed sneakers, Puma’s collaboration with the Harry Potter franchise also invites consumers to align themselves with the fantasy identity they’ve grown up with, be it Gryffindor, Slytherin, Hufflepuff, or Ravenclaw.The collection features products inspired by Hogwarts houses, allowing fans to wear their fictional affiliations in everyday life.This collection took the idea of escapism and applied it to something as p...